Masthead Analysis and Design

 

 

In the Black Beauty and Hair magazine the masthead is written in large, bolded letters to draw the attention of the reader. The masthead is typically white, but the color fluctuates regularly depending on the color scheme of the magazine. This magazine's masthead just like Ebony and Jet are written in a professional, formal font that is easy to read and in all uppercase letters so that it stands out amongst everything else on the cover page. 

 

Ebony magazine's mast head is typically written in white with a red background, but on occasion leans on the more creative side as is seen in the picture on the left This red and white contrast is eye catching, while the designs on the right demands the attention of the reader given its deviation from normalcy.  

      

Similar to Ebony's masthead Jet magazine's masthead is written in red and white, with a white background and red words. Jet's fonts has evolved over the years the more playful one on the left being the older version and the plainer one being the newer one on the right. Regardless of these changes the masthead has maintained legibility. 

 

The masthead for my magazine will follow these conventions. I will use a standard font like Arial or Times New Roman so that my masthead remain legible and will be written in the common red and white contrast, or in another color depending on the color scheme I choose. Black magazines shares the following masthead conventions:

• Bold, letters
• Variation of upper case or lower case letter
• Variations of colors but typically a white, red, or black color scheme 
• Plain, legible font

Below are my rough drafts: